There's a story in one of this week's free papers (I forget which, and they're downstairs, not by the PC) saying that 200 kids turned up on bikes as part of Heathfield School's "Wheely Wednesday" activity. Heathfield is one of the four (or three?) Bike It schools in Darlington, being targetted as schools where cycling could be increased.
It seems to me that there's real potential for encouraging cycling in Darlington schools. Get 'em while they're young... Of course, the challenge would be to keep them riding when they go up to secondary school, and past 17 when they can drive...