Darlington's teachers might take a moment to ponder the power of the car industry in their town - and its debilitating effects on our children's literacy.
Dominating the east side of the inner ring road right now is this sales promotion at the Evans Halshaw Ford salerooms.
It seems that bad English doesn't enter into it when you have all that money to spend on selling tin cans. With Evans Halshaw boldly going where Station Taxi's went before, we are rapidly becoming a town oversaturated with surplus apostrophes.
But then again, why complain. Thi's i's freedom in practice. Wouldn't the cycle round the inner road be boring if it was devoid of adverti'sing, communi'st style? And anyway, the car indus'try really want's to encourage more cycling in Darlington. Hone'st. They are even spon'soring the local authority's new cycle network with a set of spanking new sign's.
So, happy New year to you all. And I look forward to seeing you driving your kid's to s'chool in your new Mondeo's, Vectra's and Scenic's in 2007.