01 02 03 Bike Darlington: Selling biking to the Dutch 04 05 15 16 19 20 21 22 23 24 25 26 27 28 31 32 33

Selling biking to the Dutch

If ever there’d be television ads for bicycling in the US, you can be sure they’d feature locations the actors drove to, and a whole lot of helmets and other specialty clothing. Dutch bicycle advocacy ads, in contrast, feature couples making out on a (single) bike, helmetless children on bikes, business suits and dresses on bikes blasting through motor traffic outside the lines, Saddam Hussein on a bike shooting Americans, and the pathetic qualities of drivers and driving, including the possibility of a car bomb taking you out. “Bicyclists live longer.”

Found on the excellent Cleverchimp blog.

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