If ever there’d be television ads for bicycling in the US, you can be sure they’d feature locations the actors drove to, and a whole lot of helmets and other specialty clothing. Dutch bicycle advocacy ads, in contrast, feature couples making out on a (single) bike, helmetless children on bikes, business suits and dresses on bikes blasting through motor traffic outside the lines, Saddam Hussein on a bike shooting Americans, and the pathetic qualities of drivers and driving, including the possibility of a car bomb taking you out. “Bicyclists live longer.”
Labels: bikes, inspiration
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