Wednesday, June 17, 2009

The Guardian launches new bike blog and podcast


The Guardian's award-winning portfolio of podcasts will soon be welcoming a new addition to its ranks. The Bike Podcast will be the first UK-based podcast to cater for everyday cyclists, and the first edition will be available on the brand new Bike Blog on guardian.co.uk on Wednesday 24 June.

Released monthly, the podcast will feature reviews of new bikes, essential biking accessories, discussion of issues important to cyclists, interviews with celebrity cyclists and reports on cycle holidays and expeditions. The first edition of the podcast includes an interview with Triple Olympic champion Sir Chris Hoy.

Matt Wells, head of audio for the Guardian, who will also be one of the voices of the Bike Podcast, said: "Like all businesses, the Guardian office is full of staff – including me - who ride their bikes to work, go on cycling holidays or just enjoy cycling in their spare time. Although there are a number of fantastic podcasts out there which do a great job catering for professional and competitive cyclists with high-end knowledge, we began to realise there was nothing aimed at general cyclists.

"Unlike other Guardian podcasts, there will be no single presenter and no studio-based links. Everything will be recorded out and about as we’re testing new bikes, speaking to cyclists and generally having a good time on our bikes, which is what it's all about.

"We are also delighted to have partnered up with Evans Cycles for the first show, so anyone interested in getting a 10% in-store discount should listen to the first edition to find out how."

The podcast is being launched 'in tandem' with the Guardian's new Bike Blog, which has gone live this week to coincide with Bike Week - the biggest nationwide cycling event in the UK. Guardian reporter Peter Walker, who is editing the new blog, said: "The new Bike Blog is part of the Guardian’s popular Ethical Living blog, and is for every cyclist – commuters, beginners, families – not just the Lycra brigade. As well as the new podcast, the blog will include a wide range of cycling features, analysis of cycling initiatives and – as with all of our blogs – loads of input and participation from our readers."

No comments: