Sunday, November 22, 2009

Beauty and the Bike Premiere

The UK premiere of this 18 months-in-the-making documentary finally hit the big screen on Wednesday December 9th at 7pm in Darlington Arts Centre. The event was a sell-out, with a second screening needed to accommodate everyone that wanted to attend. It was a fantastic evening, with acclaim for the work coming from both cycling advocates and film-makers. This, and the world-wide interest being created by the 8 minute short drawn from the full documentary, suggests the film is set to make a significant impact on cycling policy.





"Why do British girls stop cycling? By simply asking this basic question, the film reveals the damage that has been done by 50 years of car-centric transport policies. Whilst we fill our lives with debates about risk assessment, cycle helmets, cycle training and marketing strategies to try to persuade people to cycle more, the basic barriers to cycling remain untouched - generous urban planning towards the car, and the resultant poor motorist behaviour towards cyclists. Is it any wonder that most people find cycling unattractive in the UK, but attractive in cycling-friendly towns and cities? It's the infrastructure, stupid!"

Darlington Cycling Campaign has been closely involved in the Beauty and the Bike project, which has already resulted in a successful bid to Bike Hub for funding to expand the Bike Pool established by the film project.

The film is being released on DVD, together with an accompanying book. Details are available on the Beauty and the Bike website.